The Urban Bakery might be the only shop in Winnipeg that’s put their front entrance in the back alley.
The Urban Bakery (aka TUB) is a streetwear clothing boutique – brands include Raised By Wolves, Publish, and Stussy – that’s had a location right on Portage Avenue for almost 10 years. But last February when their lease was up, they decided to pack up shop and move around the corner to Graham, and they did an amazing job renovating their new shop!
First, the entrance: There’s a small entrance on Graham too, but the big storefront leads off the back alley behind them – it’s an idea that they came across in Gastown in Vancouver and decided to try out here! Apparently they’ve been getting lots of traffic and compliments on it too – maybe it’ll inspire some other creative entryways downtown!
Inside, their front counter is a stunning slab of wood they’ve suspended from the ceiling in a seriously impressive DIY project. There’s great clothing, hats, and accessories to pick from – including some great tank tops I’ve got my eye on after this weekend’s crazy heat – but to me, the real showpiece is the shoe wall. Floor-to-ceiling wood, with rows and rows of covet-worthy shoes.
If you want to see more of them, check them out on instagram here or go see them in person!
(FYI – two of the owners of TUB also own Union Sound Hall – so you can sometimes buy tickets for shows there as well!)
*Correction thanks to @EricaGlasier – this used to say 2.0, but apparently this is actually the 3rd location for Urban Bakery! They were on Graham first, THEN they moved to Portage, now back to Graham. It’s the ciiiiiiiiircle of liiiiiiiiife…..
403 Graham Avenue
Mon, Tues, Wed 11 – 7pm
Th & Fri 11 – 9pm
Sat 11 – 7pm
Sun 12 – 5pm