With support from the Downtown Winnipeg BIZ, The Dream Factory recently launched Dream Streets – their new annual initiative which will run throughout the month of September.
Led by Fools + Horses co-owner Kendra Magnus-Johnston, and U of M Landscape Architecture student Emily Sinclair, Dream Streets brings together the creative minds of designers, the enthusiasm of local business owners, and the generous spirit of volunteers in Manitoba. Through the construction of temporary dream-inspired installations, each life-size 10’ by 10’ interactive pop up showcases the dreams of Manitoba children suffering from life-threatening illnesses, while also raising awareness and funds for The Dream Factory.
The Dream Factory is a locally-based non-profit charitable organization dedicated to making once in a lifetime dreams come true for these children to help make their lives a little brighter. The organization is recruiting Dream Team volunteers and sponsors throughout the entire month of September to help raise online donations to bring these dreams to reality for Manitoba kids who could really use them. Getting involved is easy! All participants have to do is login online, donate, and share the cause on social media. 100% of online donations are going towards the kids!
This first year is an exciting experiment The Dream Factory is hoping to build on in years to come. It’s made possible in large part by the Downtown Winnipeg BIZ’s Host It program, in tandem with on-site support from ManyFest and the Winnipeg Design Festival, and the support of some incredible local businesses.
The installations popped up during ManyFest and will be back again during Nuit Blanche, effectively book-ending the month of September at two of Winnipeg’s biggest end-of summer occasions. On Nuit Blanche, the organizers will remount the installations at the Forks in collaboration with the Winnipeg Design Festival. There will be QR codes available so folks scan their phones at each installation and donate directly to The Dream Factory.
The four installations debuted at ManyFest included a Lego adventure from a child who dreams of going to a Legoland theme park, and a popup where kids received princess makeovers.
For more information on the Dream Streets project and how you can get involved, visit www.dreamstreets.ca.